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    Sasha Justmann

    SASHAJUSTMANN

    ADVISOR - SPEAKER - COACH

    Since 2006, Sasha Justmann has been driving the digitalisation of the insurance industry — as a founder, CTO, advisor, thought leader and winner of more than 20 innovation awards for digital standards, processes, interfaces and platform economics.

    ABOUT ME
    Sasha Justmann

    SASHA JUSTMANN

    "ON THE WINNERS'
    PODIUM AS AN INNOVATION
    LEADER WITHOUT INTERRUPTION SINCE 2006."

    20 YEARS OF TOP RANKINGS
    FOR DIGITAL PROCESS QUALITY

    Since 2006, Sasha Justmann has been supporting the insurance industry in digitalising its processes. As both an insurance broker and an IT service provider, he understands the needs of brokers just as well as the technical possibilities of modern IT. He has made it his mission to enable advisors, sales organisations, platforms and insurance companies to make the leap into a digitally connected future.

    He is the founder of zeitsprung GmbH, which he developed from 2009 to 2026 as managing partner into the market and innovation leader for interface automation.

    As Chief Technology Officer of the blau direkt group, he was responsible for software development, IT product management, infrastructure and IT compliance — followed by a move to the advisory board.

    As deputy spokesperson of the technical standardisation committee of BiPRO e.V., he has been successfully accompanying the association's standardisation projects for more than 10 years, shaping the entire industry with his expertise and foresight.

    Expertise

    CORE COMPETENCIES

    Modern IT & software development
    M&A transaction leadership
    Entrepreneurship & scaling
    IT security & certification
    Product & innovation management
    Compliance & risk management
    Process automation & interfaces
    Industry standardisation (BiPRO)
    Career

    PROFESSIONAL
    MILESTONES

    Current

    Advisory Board Member

    blau direkt Gruppe Logoblau direkt Gruppe

    Lübeck

    since 2026

    4 months

    Strategic sparring partner for the management, subsidiaries and sister companies as well as the shareholders in the further development of the digital infrastructure and technology platform.

    Advisory boardStrategic consultingPlatform strategyScalingBroker market

    Chief Technology Officer

    blau direkt Gruppe Logoblau direkt Gruppe

    Lübeck

    2024 — 2026

    2 years 10 months

    Technological leadership of the entire group: software development, IT product management, infrastructure and IT compliance.

    IT strategyPlatform architectureIT complianceLeadershipProduct management

    Founder & Managing Partner

    zeitsprung GmbH Logozeitsprung GmbH

    Pforzheim

    2009 — 2026

    17 years 10 months

    Built and scaled the IT service provider into the market and innovation leader for interface automation in the insurance industry. Led the sale of the company to an investor.

    EntrepreneurshipM&A / ExitSoftware developmentISO 27001Scaling
    Recognition

    AWARDS

    16 awards6 awarding bodieslast 10 years

    A selection of the most important industry and innovation awards from more than a decade.

    BiPRO Award

    2017, 2018, 2019, 2022 — 1st place (including the "Consumer Non-TAA" category), 2024 — 2nd place service provider, 2026 — 1st place consumer for blau direkt.

    since 2017

    Innovator of the Year

    brand eins & Statista: top rankings in "Technology & Telecommunications" as well as for corporate culture.

    2017 · 2018 · 2019 · 2021

    German Innovation Award

    Winner — "Excellence in Business to Business, Industry Specific and Service Softwares" for the automated document service.

    2020 · 2022
    Facts & figures

    ACHIEVEMENTS

    6 achievements1 exit17 years

    A selection of the most important milestones in company management, M&A and innovation.

    18 years of top-level leadership

    Commercial and technological leadership of zeitsprung GmbH from 2009 to 2026.

    2009—2026

    8 years on the winners' podium

    Consistently 1st or 2nd place at the BiPRO Award since 2017 for excellent digital processes and interface quality.

    1st / 2nd place

    4× "Innovator of the Year"

    Listed by brand eins and Statista as one of Germany's most innovative technology companies.

    2017—2021
    TALKS & PUBLICATIONS

    SPEAKING

    29 contributions15 locations6 years · 5 formats

    Due to the large number of publications, only excerpts from the last 2 years are shown here.

    • 2026

      KI trifft Versicherungsprozesse: Chancen, Grenzen und neue Standards

      Panel · Neuss

    • 2026

      Impuls zur Lage der Versicherungswirtschaft

      Talk · Karlsruhe

    • 2026

      Wie Maklerbetriebe wachsen und KI-first-Ansatz

      Podcast · Pfefferminzia

    • 2026

      Ohne saubere Datenbasis keine KI

      Article · Finanzwelt

    • 2026

      KI übernimmt das Büro: „Weniger Maklerbüro und viel mehr Makler werden"

      Panel · Helsinki

    • 2025

      Technologie mit Weitblick: Sasha Justmann prägt die IT-Strategie bei blau direkt

      Interview · Finanzwelt

    • 2025

      If ist not a hell yeah its a f**k no!

      Interview · Provision

    • 2025

      Insights on tour Maklervertrieb: Ein Blick in die Zukunft mit Sasha Justmann

      Podcast · Neuss

    • 2025

      KI im Makleralltag

      Interview · Lübeck

    • 2025

      Versicherungs-IT heute und morgen

      Talk · Karlsruhe

    • 2025

      Kritische Fragen treffen auf klare Aussagen

      Panel · Krakau

    • 2025

      Tech-Visionär Sasha Justmann übernimmt technologische Führung der blau direkt-Gruppe

      Interview · Lübeck

    Blog

    INSIGHTS

    Analysis, context and hands-on articles on standards, regulation and technology in the German insurance IT market.

    8 September 20266 min read
    BUSINESS

    Skalierung ohne Kontrollverlust: Wie Compliance-Prozesse mit wachsenden InsurTechs mitwachsen

    Wie lässt sich rasantes Wachstum bei InsurTechs mit strengen regulatorischen Anforderungen in Einklang bringen? Compliance wird in der Praxis zunehmend als Chefsache und wesentliche Wachstumsvoraussetzung verstanden, um Vertrauen zu schaffen und Skalierungsrisiken ohne Kontrollverlust zu begegnen.

    Read article
    18 August 20265 min read
    BIPRO

    RClassic or RNext? Why specialist maturity determines the right standard generation

    20 years of BiPRO – this anniversary was at the heart of BiPRO Day 2026 at the Dorint Kongresshotel Düsseldorf/Neuss. With around 500 participants, over 40 speakers, and more than 300 member companies, the association has long become the central authority for digital standards in the insurance industry. However, alongside a retrospective, and artificial intelligence, another forward-looking topic dominated the presentations: the relationship between the established standard generation RClassic and the newer generation RNext.

    Read article
    13 August 20264 min read
    BUSINESS

    Why BiPRO is not an IT project but a matter for the boardroom

    In many smaller brokerages and insurance companies, the question of BiPRO connectivity is still delegated to the IT department – or to the external service provider who already looks after the broker management system (MVP). That is understandable, because BiPRO sounds technical: interfaces, standards, data formats. Yet this reflex regularly leads to an expensive misconception. BiPRO is neither a law nor a finished product that you simply buy and install – it is a voluntary industry standard whose benefits only unfold through deliberate entrepreneurial decisions.

    Read article
    5 August 20265 min read
    DEVELOPMENT

    Legacy Systems in Core Insurance: Modernise, Replace or Encapsulate?

    Insurance companies were among the pioneers of digital data processing – and that is precisely what is increasingly becoming a burden. The industry's early adoption of technology means that many core insurance systems have grown organically over decades instead of being fundamentally modernised. The result: highly complex, hard-to-maintain system landscapes that no longer meet today's requirements for flexibility, speed and external collaboration. Even seemingly simple adjustments can cause enormous effort, because data is held redundantly and has to be maintained in many places at once.

    Read article
    3 August 20265 min read
    DEVELOPMENT

    API-first in insurance: why interface architecture decides time-to-market

    For a long time, APIs were regarded in the insurance industry as a purely technical detail – a means of connecting systems internally. That view has fundamentally changed. APIs are no longer merely technical tools but highly strategic corporate assets that directly influence revenue growth, innovation and market positioning. The global market for API management is estimated at more than 16 billion US dollars in 2026, with an annual growth rate of around 34 per cent (Source: Orbilontech) – an indicator of how far API architecture has evolved from an IT-internal question into a business topic in its own right.

    Read article
    15 July 20265 min read
    SECURITY

    Certified, but secure? What ISO 27001 & TISAX truly mean for insurance IT service providers

    Any IT service provider operating in the insurance sector can hardly avoid security certifications. Tenders demand them, clients set them as a contractual prerequisite, and board members often refer to them as proof of "audited security". However, in practice, there is often confusion about which certificate is actually relevant for which purpose – and what a certificate can achieve, but also what it cannot. In particular, the confusion between ISO 27001 and TISAX regularly leads to misunderstandings in the insurance industry.

    Read article
    1 July 20265 min read
    SECURITY

    DORA in Practice: What Insurers and IT Service Providers Really Need to Consider in 2026

    Since 17 January 2025, the Digital Operational Resilience Act (DORA) has applied directly in all EU member states. For banks, insurance companies, payment service providers, and other financial undertakings, this marked the end of a multi-year preparation phase. However, in 2026, the nature of the regulation has noticeably changed: pure documentation obligation has become active supervision. BaFin has unequivocally declared 2026 a test of endurance – the focus is no longer on whether DORA has been implemented, but how stringently.

    Read article
    15 June 20264 min read
    BIPRO

    AI Meets BiPRO Standards: Why Structured Interfaces Are Essential for Automated Case Processing

    Artificial intelligence was the dominant topic at BiPRO Day 2026 – and precisely in the anniversary year when BiPRO e.V. celebrated its 20th existence. At first glance, this may seem surprising: Why is a two-decade-old interface standard needed when modern AI systems can supposedly process unstructured data? However, the BiPRO community at the event took a clear opposing stance: Artificial intelligence does not replace standards – it makes them more important than ever. This is because powerful AI systems require structured, quality-assured, and semantically unambiguous data to function reliably.

    Read article
    All articles
    Private
    Sasha Justmann at the Hockenheimring during a Porsche motorsport event

    SASHA JUSTMANN AT THE HOCKENHEIMRING

    PASSION

    Beyond his professional life, his fascination belongs to motorsport. Out of a small circle of Porsche enthusiasts, he formed a privately organised racing team — cars from several decades of Porsche GT history, driven where they belong: on the race track.

    The team from Pforzheim is independent, privately financed and opens its garage to young talents without a factory background. Racing lived honestly and without compromise — and proof that enthusiasm turns into execution.

    JUSTMANN.RACING
    Contact

    Let's talk

    DIGITALISATION · INSURTECH · STRATEGY  · COMPLIANCE  · PLATFORMING

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    JUSTMANN.TECH

    Decades of work by Sasha Justmann stand for innovative strength, technical excellence and lasting impact on the industry — a private web presence that makes his leading role in the digitalisation of the insurance industry visible and authentically presents his expertise as a defining brand.

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    Sasha Justmann

    sasha@justmann.tech

    Pforzheim

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